MIMI

Capture and organize your inspirations into stylebooks.
Or browse stylebooks, images and products shared by others to
discover new inspirations. Whether you’re just looking for ideas
or planning a specific project, MIMI will help you get there.

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Muppets

Prototype iPad app that I created as a pitch to educate
in a fun and engaging way about the muppets franchise.

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dCooking

Prototype iPhone and iPad app designed to educate and provide hundreds of diabetes-friendly recipes.

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Experience

autodesk Logo

Autodesk.com
May 2011 - PRESENT
Senior UX Designer

Drive the UX vision for new consumer products as well as existing product sets. Work with engineering and product management to analyze new proposals and create early vision concepts. Design, prototype and develop graphic tools for 3D modeling technologies. Evaluate current technologies and propose integration strategies in emerging platforms. GUI concepts and methodologies for multi-touch interactions and advanced development systems. Create and ensure consistency of the UI, API workflows and visual language for each specific platform. Review and document technical specifications related to new software application developments.

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chase Logo

Chase.com
March 2011 - April 2011
Senior UX Mobile Designer - Contract

Establish, plan, implement and manage the UI and UX design for mobile & tablets, GUI prototypes, HTML5/CSS3/Javascript/iPhone page design. Assess customer impacts, create user-centered design solutions, and ensure coordination and communication of impacts to key stakeholders. Manage a team performing User Interface Design and Information Architecture tasks as well as perform those tasks.

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WDI Logo

Walt Disney Imagineering Blue Sky Cellar
August 2009 - February 2011
Creative Interactive Lead - Advanced Projects Group

Working closely with Walt Disney Imagineering and the Advanced Projects team I was responsible for collaborative design and establishing UX design principles which translate concepts and ideas into engaging cohesive holistic meaningful interactive experiences connecting guests to Disney Theme Parks, Cruise Line and Resorts. Design, prototype, implement and support user-centered design for web, mobile and tablet applications. Other duties involved: creation of final artwork assets for PC based games, character development, 2D and 3D character modeling, rigging and animation, video editing, flash animation and motion graphics. Responsible for projects from conception through final implementation compliant with production standards and technology.

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Disney Interactive Media Group Logo

Disney Interactive Media Group
January 2008 - October 2008
Lead Interactive Designer

Working closely with the marketing department and the customer experience group I was responsible for working with the Associate Art Director in developing concepts and web UX design on various Ad Sales flash microsite based projects. Duties involve development, supervision, execution and implementation of design solutions for flash-based entertainment media experience, meeting standards of quality for artwork, and meeting all production deadlines.

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Kessler Group Logo

Kessler.com
April 2006 - September 2007
Senior Interactive Designer

Responsible for overall web design, interactive design and art direction. Design, prototype and implementation of interactive affinity credit card marketing as flash-based animated banners, RIAs and e-mail campaigns. Main clients included: Washington Mutual, US Bank, ING and GE.

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Universal NBC Logo

UniversalOrlando.com
August 2000 - September 2003
Senior Graphic Designer

Working closely with the marketing department I was responsible for providing and presenting creative advertising design solutions that reflected current marketing and branding strategies for Universal Orlando Resort including two theme parks, three hotels and the Universal CityWalk entertainment complex. Lead designer for Universal events. Worked closely with outside freelancers, illustrators, photographers and copywriters. Extensive photo shoot and print production supervision.

Summary

I'm a Senior XD with 14+ years of experience responsible for strong, strategic, user-centered consumer interaction models that exceed company and customer objectives across all digital platforms. I advocate for user needs through planning, design and implementation ensuring all output reflects a solid understanding of UX principles and best practices.

I have a strong desire to inspire creativity, innovative thinking and offer compelling solutions that translate into building world-class interactive experiences and products. Working closely with engineering, product and business lines I lead the development of interface design, interaction models, content structure, ensuring that all digital initiatives reflect a clear understanding of target audience behavior, meet audience expectations and needs.

Education

STANFORD UNIVERSITY ENGINEERING – Palo Alto, CA
iTunes University
Human-Computer Interaction & Programming Methodologies (2012-Present)

ANIMATION MENTOR – Berkeley, CA
AnimationMentor.com
3D Character Animation (2008-2009)

Mentors:
Marek Kochout - Dreamworks
Charles Alleneck - Industrial Light & Magic
Scott Carroll - Blue Sky
Jay Jackson - Duck Studios
Elliot Bour - Disney Animation
Sean Sexton - Dreamworks

SAN FRANCISCO STATE UNIVERSITY CEL – San Francisco, CA
SF State College of Extended Learning
Digital Drawing for Animation (2009)

ART INSTITUTE OF COLORADO – Denver, CO
Art Institute
Advanced Flash Actionscript (2005)

ART CENTER COLLEGE – Pasadena, CA
Art Center College of Design
Web Site Development (2000)

LA SALLE UNIVERSITY – Mexico City
Universidad La Salle
BFA. Graphic Design (1994-1999)

DEVRY INSTITUTE – San Bernardino, CA
DeVry University
Associates Computer Information Systems (1991-1993)

Specialties

OSX – iOS5 – Illustrator – InDesign – Photoshop – After Effects – Dreamweaver – Flash – Final Cut Pro – Fireworks – Catalyst – Builder – 3ds Max – Maya - Mudbox – MSOffice – Acrobat – AS 3.0 – Javascript – CSS3 – HTML5 – XHTML – XML – PHP – jQuery - jQuery Mobile

Skills and Expertise

Mobile Design - Mobile Applications - Web Design - Web Development - User Experience - User Interface Design - Visual Design - 3D Animation - 3D

Contact
c. 510.350.6933
ed@edmonterrubio.com
I'm a Senior Experience Designer with a strong desire to inspire creativity, innovative thinking and offer compelling solutions that translate into building world-class interactive experiences and products across all digital platforms.