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User Experience Design

Adidas Women

ADIDAS WOMEN MICROSITE
Adidas is the largest sportswear manufacturer in Europe and the second biggest sportswear manufacturer in the world, after its U.S. rival Nike. The guiding principle of the adidas Sport Division is to equip all athletes to achieve their "impossible". The Adidas brand brings its passion for great products to athletes in all sports. The challenge was to create a clean, engaging and functional GUI that delivers the preformance and the style from the adidas brand. The site needed to translate the core elements of the performance clothing line which commits to looking and feeling your personal best in apparel that keeps you stylish and cool.


I'm a Senior Experience Designer with a strong desire to inspire creativity, innovative thinking and offer compelling solutions that translate into building world-class interactive experiences and products across all digital platforms.